Branding is far more than creating a name and a logo that will represent your company. Branding is the soul of your business and you need to treat your company as a living breathing entity.
A brand is for a company, like a reputation is to a person. The brand is a sum of expectations, relationships, memories and stories that as a whole, account for the consumer's decision to choose one product or service versus another.
Visual cues work in conjunction with the company's unique value proposition and the story behind the brand to help people to form an opinion. People align themselves with the core values of a brand. This is what creates the groundwork for either a memorable experience that lays the foundation for a lasting relationship or a que to keep searching.
As it is true with any relationship that you wish to form a lasting bond, a great brand must continually work to match the expectations of the consumer.
Establishing a plan for exceptional and scalable customer support is just as much a part of branding as creating a memorable visual and emotional experience.
Brand consistency across all platforms is like the integrity of a person. Consider that it is human nature to lose trust in a person if they don't tell a consistent story about themselves. The same is true of a brand. The more a brand consistently sends the same message across all mediums of advertising and marketing, the more you trust the brand. You believe in the brand and you form a bond with the brand.
We make great brand that people love by connecting to them as people. Understand your audience and you control your own destiny.